bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across Europe: ‘Love 🌈 Knows No Boundaries’.
Football fans across Europe have an exciting season ahead, as the most important club competitions in European football 🌈 – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.
bwin’s latest 🌈 ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of football. A 🌈 short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk about their 🌈 passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their most memorable 🌈 moments as a fan.
The launch of the campaign reinforces bwin at the heart of Thursday night European football, as the 🌈 brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.
The campaign will go 🌈 live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer audience. bwin’s 🌈 customers will be able to follow their favourite teams throughout the tournament as the competition heats up and ultimately culminates 🌈 in Budapest and Prague.
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