The venue had been sponsored by 🏵 beer brand Itaipava since it opened in 2013. Itaipava will continue to sell its products at the stadium but will 🏵 no longer hold naming rights.
Arena Fonte Nova has a capacity of 47,000 and was used as a host venue during 🏵 the 2014 FIFA World Cup in Brazil.
Casa de Apostas has an existing relationship with Bahia having served as the club’s 🏵 main shirt sponsor from 2024 to 2024. It was replaced by rival betting company Esportes da Sorte at the start 🏵 of last year.
Casa de Apostas also sponsors other Brazilian clubs, including Botafogo and Cruzeiro.
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