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The story most often told relates to how each animal is said to attack. A bull will thrust its horns into the air, while a bear will swipe down. These actions metaphorically reflect the movement of a market, with bull markets trending up and bear markets trending down.

Where Did the Bull and Bear Market Get Their Names? - Investopedia

Bull markets tend to last longer than bear markets with an average duration of 6.6 years. The average duration of a bear market is 1.3 years. The average cumulative gain over the course of a bull market is 339%. The average cumulative loss over the course of a bear market is 38%.

Bear vs Bull Market: Key Differences for Investors to Know | TIME Stamped

Long ago, goods and services were exchanged for other goods and services. Investors who sold bear skins they did not yet own were called bears because they expected a price decline. Bull traders were considered the opposite of bears. They bought assets with the expectation that prices would rise.

Where did the terms bull market and bear market originate?

In the jargon of stock-market traders, a bull is someone who buys securities or commodities in the expectation of a price rise, or someone whose actions make such a price rise happen. A bear is the opposite someone who sells securities or commodities in expectation of a price decline.

The History of Bull and Bear Markets - Merriam-Webster

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