with Kaizen Gaming’s sports betting brand Betano.
The Betano deal, which covers the
first team and B team, sees media 5️⃣ giant Altice end the shirt sponsorship element of its
partnership with Porto. That broad €457.5 million (US$479 million), ten-year
partnership 5️⃣ signed in 2024 also includes broadcast rights to Porto’s home league
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