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The sports betting market in Brazil has been growing significantly in recent years, with a projected value of R$10.4 billion 4️⃣ by 2024. The market is dominated by a few major players, such as Bet365, Betano, and Sportingbet. However, there are 4️⃣ also several smaller operators and startups that are increasing their market share.

Recent advances in artificial intelligence (AI) have the potential 4️⃣ to revolutionize the sports betting industry. AI can be used for predictive modeling, odds calculation, and risk management.

Research Questions:

1. What 4️⃣ are the current challenges facing the sports betting industry in Brazil?